Digital Tools
Here you can explore every software and digital tool that we are going to use during
our transformation, for each tool there is a direct link to a web course dedicated to it.
Clicking on the icon redirects you to the corresponding software website.
Shopify Plus
Purpose: Develop a scalable and user-friendly online store with advanced features like AI-driven product recommendations and AR-based room visualization tools with Shopify AR.
Reason: Shopify Plus is renowned for its robust e-commerce capabilities, it can enable multi-channel integration and high customization. For instance, Gymshark, a fitness apparel brand, experienced significant growth after migrating to Shopify Plus, achieving £41 million in sales during 2017 and expanding its reach to 131 countries. (Shopify)​
Purpose: HubSpot CRM is a comprehensive tool for centralizing customer relationship management, automating marketing campaigns, and tracking sales pipelines. It will allow us to manage all customer interactions in one place, automate personalized email campaigns, and analyze trends to effectively target customer segments. The integration with Shopify ensures that marketing and sales efforts align.
Reason: HubSpot has a proven track record of enhancing customer retention and marketing efficiency. Businesses using HubSpot report a 27% increase in customer retention and improved alignment between marketing and sales activities.
Google Analytics 4
Purpose: Google Analytics 4 is a web analytics platform that tracks user behavior, website performance, and campaign effectiveness. Casa Verde will use GA4 to analyze customer interactions, identify popular products, and measure the success of marketing campaigns.
Reason: GA4 is essential for data-driven decision-making, with companies leveraging it to achieve up to a 20% improvement in marketing ROI. Its ability to provide real-time, actionable insights makes it a critical tool for our success.
Purpose: Slack is a communication and collaboration platform designed for team interactions through organized channels, instant messaging, and integration with tools like Google Drive and HubSpot. It will enable Casa Verde's team to collaborate effectively in real-time, regardless of location, while keeping project-related communication focused and organized.
Reason: Slack has been shown to improve team collaboration by 32%, allowing for faster decision-making and increased project efficiency. Its integrations with key productivity tools make it ideal for digital projects like Casa Verde's transformation.
Threekit
Purpose: Threekit is a visualization platform offering 3D configuration and augmented reality (AR) tools. This tool will allow Casa Verde's customers to visualize furniture and décor in their homes, providing a virtual "try-before-you-buy"experience in collaboration with Shopify that reduces hesitation and builds purchasing confidence.
Reason: AR tools like Threekit have been shown to increase customer engagement and drive sales. Studies indicate that 61% of shoppers prefer retailers offering AR experiences, with businesses seeing 30% higher conversion rates when integrating AR. (Threekit)
Purpose: Emitwise is a sustainability tracking platform that helps businesses measure, manage, and reduce their carbon emissions. This tool will enable Casa Verde to monitor its carbon footprint across operations, identify reduction opportunities, and transparently report on sustainability metrics to appeal to consumers.
Reason: Emitwise has supported companies in reducing their carbon emissions by up to 20%, aligning with global sustainability goals and enhancing corporate social responsibility efforts. Transparent reporting through Emitwise will also strengthen Casa Verde's brand reputation.
