Role: Oversees the entire digital transformation project, ensuring timely execution and alignment with business goals.

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Background: Requires a degree in Business Administration or Project Management, with 5+ years of experience leading large projects. A PMP certification and proficiency would be beneficial

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Rationale: A PM is crucial for coordinating cross-functional teams. Organizations with strong project management practices have a 69% project success rate (PMI)

Role: Designs and drives the digital strategy, ensuring its alignment with the brand's vision. Keeps the PM informed and aligned.

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Background: It is the most crucial role in the Project, needs both technical skill, leadership and great communication capabilities. Strong understanding of emerging technologies and stakeholder management is crucial

 

Rationale: This role bridges the gap between technical teams and business executives, crucial for translating business needs into actionable digital strategies

Role: Develops and maintains the e-commerce platform, integrating features like AI-driven recommendations and AR visualization.

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Background: Requires a degree in Computer Science or Web Development, with experience in building e-commerce platforms like Shopify. Proficiency in programming languages (HTML, CSS, JavaScript) and SEO knowledge is vital

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Rationale: As the backbone of the online platform, this role ensures functionality and a solid customer experience. Investing in UX design can yield a return of up to $100 for every $1 spent. 

(Hypersense Software)

Role: Focuses on creating an intuitive, aesthetically pleasing interface for the website and mobile app, ensuring an engaging user experience.

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Background: Must have a degree in Graphic Design, with 2+ years of experience in e-commerce design. Proficiency in Figma or Adobe XD are required.

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Rationale: Improving UX design can lead to conversion rates soaring to 400%. 

(Linearity)

Role: Implements and manages the CRM system to enhance customer relationship management and marketing campaigns.

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 Background: Requires a degree in Marketing or IT with certifications in CRM platforms like Salesforce. ​

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Rationale: CRM systems improve customer retention rates by 27%.  (Teamstage)

Role: Designs and executes digital marketing campaigns, including SEO, content marketing, and social media strategies.

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Background: Must have a degree in Marketing or Communications. Certifications in Google Ads or similar tools are a plus

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Rationale: Effective digital marketing ensures visibility and drives traffic to the e-commerce platform

Role: Provides ongoing technical support, troubleshooting, and system maintenance post-launch.

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Background: Requires a degree in IT or Computer Science, with 2+ years of experience in troubleshooting systems and network maintenance.

 

Rationale​: Reliable IT support minimizes downtime and maintains platform functionality. Poor customer service costs companies $62 billion annually in losses. 

(Linearity)

Role: Ensures all digital initiatives align with the company’s sustainability goals.​

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Background: Needs a degree in Environmental Science. Certifications like LEED or ISO 14001 are valuable

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Rationale: A dedicated advisor helps maintain the brand’s commitment to sustainability, a critical differentiator in today’s market.