Our Vision
About the Transformation
To establish Casa Verde as a leading home décor retailer by creating a personalized and immersive e-commerce platform that reflects the brand’s identity and will create tremendous benefits
Market Trends
E-Commerce Growth: Global e-commerce sales are projected to reach $6.3 trillion in 2024, indicating a significant shift towards online shopping.
Home Furnishings Online Sales: The online home furnishing sales industry has experienced considerable growth, driven by pivotal trends and market dynamics.
Research and
Business Case Analysis
Case Study IKEA Place App
AR Integration: IKEA's augmented reality app allows customers to visualize furniture in their own homes, enhancing engagement and reducing return rates. (Medium)
Customer Experience: The app has been recognized as one of the best examples of meaningful AR use, winning several design awards. (space10)
Key Objectives
Expand Market Reach
Transition from a physical retail model to an omnichannel approach to access a broader, global customer base
Enhance Customer Experience
Implement personalized and engaging digital interactions that mirror the in-store experience
Revenue Growth
Exploit new selling channels to reduce risk and increase revenues keeping costs to the minimum
Strengthen Brand Awareness
Integrate sustainability into all digital aspect, and build a digital culture to serve as a baseline fo the future
& Key Initiatives
Developing a Personalized E-Commerce Platform
Platform Selection: Utilize a scalable e-commerce platform such as Shopify Plus to build a user-friendly website.
AI Integration: Incorporate AI-driven tools for personalized product recommendations.
AR Visualization: Implement augmented reality features to allow customers to visualize products in their own spaces.
Payment Options: Offer diverse payment methods, including mobile wallets and installment plans.
Implementing Data Analytics and CRM Systems
Analytics Tools: Deploy tools like Google Analytics 4 to monitor customer behavior and website performance.
CRM Integration: Use a CRM system such as HubSpot to manage customer relationships and tailor marketing efforts.
The Need for Digital Change
Casa Verde faces an urgent need for digital transformation due to significant shifts in consumer behavior.
Global retail e-commerce sales are projected to surpass $8 trillion by 2027 (Statista), with e-commerce expected to constitute 41% of global retail sales by that year (BCG)
Furthermore, 82% of consumers are now open to purchasing home décor items online (PR Newswire)
yet we currently lack an e-commerce platform, limiting our market reach.
Competitors leveraging digital tools have experienced revenue growth rates 30% higher than those relying solely on physical stores (Forrester)
Additionally, 61% of shoppers prefer retailers that offer augmented reality (AR) capabilities, enhancing the online shopping experience (BigCommerce)
By embracing digital transformation, Casa Verde can meet evolving consumer expectations, expand its market presence, and remain competitive in the rapidly growing online retail landscape