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Execution Timeline

​This timeline spans 15 months to ensure a complete and effective implementation of the chosen tools, with dedicated time for development, testing, and optimization. Training takes the longest part to allow all staff members to gain proficiency with the digital softwares  and to grant future scalability

Planning & Research 

The Project Manager (PM) will lead this phase, setting clear objectives and deadlines for the project leveraging experience in this field.

The Digital Transformation Lead (DTL) will analyze current processes to identify areas for improvement, focusing on manual inventory tracking and customer engagement tools. Together, they will establish key performance indicators (KPIs) like conversion rates and Net Promoter Score (NPS).

  • Companies with robust planning processes report higher success rates. 

Months 1-2

Months 3-6

Platform Development & Integration

The E-commerce Developer will customize Shopify Plus, focusing on user-friendly navigation, AR integration, and sustainability filters powered by Emitwise. The CRM Specialist will integrate HubSpot to centralize customer data and automate email campaigns, while configuring also Google Analytics 4 for user behavior tracking and campaign performance insights. The IT Support Specialist will implement Slack for team collaboration and ensure seamless integration across all tools.

  • Implementing scalable and robust e-commerce solutions is essential for handling rapid growth: Great Little Trading Company (GLTC) successfully migrated to Shopify Plus, enhancing site functionality and control. 

    (Shopify)

Months 7-8

Testing &
Quality Assurance 

The UX/UI Designer will lead usability testing with a select group of customers, refining the website’s design to enhance navigation and user experience. The IT Support Specialist will conduct load and stress tests to ensure the platform can handle peak traffic during promotions. The E-Commerce developer will verify the accuracy of analytics dashboards, ensuring all KPIs are trackable in real-time.

  • Conducting User Acceptance Testing (UAT) is crucial. UAT helps identify and address issues that may not have been apparent during earlier testing phases, thereby stranghtening user satisfaction and reducing post-launch complications. (DevOps.com)

Months 9-12

Training &
Change Management

The CRM Specialist and Digital Transformation Lead will conduct hands-on training sessions for employees, focusing on using HubSpot for customer engagement, Shopify Plus for inventory updates, and Slack for communication. The Project Manager will oversee change management strategies, addressing resistance and providing ongoing support through workshops and FAQs.

  • Studies show that 70% of digital transformation efforts fail due to employee resistance. (Deloitte)

Marketing &
Pre Launch Activity

The Marketing Specialist will execute a pre-launch campaign showcasing the AR visualization feature and eco-conscious practices powered by Emitwise. Social media ads, email marketing, and collaborations with sustainability influencers will create hype. The UX/UI Designer will design visually appealing campaign graphics, while the CRM Specialist ensures targeted messaging to segmented audiences.

  • Successful campaigns can lead to a increase in conversion rates post-launch.

Months 13-14

Launch & Go Live

The Project Manager will oversee the go-live event, coordinating team efforts to ensure a smooth rollout. The IT Support Specialist will monitor platform performance in real-time to address potential technical issues immediately. The Marketing Specialist will run launch promotions, such as discounts and limited-time offers, while the CRM Specialist gathers initial customer feedback through surveys.

  • Businesses like West Elm reported an increase in website traffic after launching their digital tools.  (Grips)

Month 15

Post Launch &
Monitoring

The It Specialist will monitor key metrics like bounce rates, conversion rates, and customer retention using Google Analytics 4. Insights will be shared with the E-commerce Developer and UX/UI Designer to optimize the website, enhancing mobile responsiveness and refining AR performance. The CRM Specialist will analyze customer feedback to improve email campaigns, while the Sustainability Officer will leverage Emitwise to demonstrate environmental impact reductions.

  • Businesses using data-driven optimizations report a 20%  increase in efficiency (Psicosmart)

After 15 months

Project Conclusion

This digital transformation aims to elevate our local business to achieve remarkable worldwide success by leveraging digital tools and real world data analysis.

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Our strong brand identity can be spread to popular knowledge thanks to latest technologies, with a dedicated and well-trained team following the outlined strategy and timeline, these goals are more than achievable.

 

Starting from now on we have the chance to reach every single objective we presented in this Project.

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